Jedi academy ran out of transform space8/24/2023 ![]() The 1990s were particularly harsh on conglomerates, most of which struggled to show the benefits of strategy creep. ![]() ![]() Another focuses on the major railway companies of the early 20th century, which missed out on buses, cars, and trucking due to their focus on trains not transportation. The classic example here is the petroleum industry, which, in its obsession with fossil fuels, has missed out on solar, nuclear, geothermal, etc. This mindset exposes these companies to displacement and disruption. Specifically, he postulated that too many companies define themselves through their products rather than the need(s) they fulfill (this idea has been largely remixed as “job to be done” theory). In the 1960s, Theodore Levitt, a resident economist and professor at Harvard Business School unveiled his theory of “marketing myopia”.
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